Acid Betty – the name says it all, right? Well, maybe not. She is quite a character! The challenge was to create a website capable of immersing the visitor into her crazy universe, while highlighting the magnitude of the Acid Betty persona and style.
The result was a bold and vivid interactive site, showcasing Jo Lance photography and videos of performances, and we even included an e-commerce section for Acid Betty paraphernalia. We also made sure to package the experience with a logical navigation, so visitors wouldn’t lose their way home after being carried away into Betty’s world.