Fans Don’t Matter. Paying Customers Do.

Most businesses are looking at marketing on Facebook the wrong way. Their end goal is 1,000, 10k, or even 100k+ fans.  But the real challenge comes later – What do you do after you have all those fans following your page?

Our answer:  Drive them to your website and convert those fans into paying customers!

First things first – Congrats on obtaining lots of fans.  It is an accomplishment. But it’s not going to do much for your bottom line. In fact, it could waste a lot of your time, money, and brainpower.

Fans can not be the end goal to marketing on Facebook. Attracting fans on Facebook with no focus on business development is a big mistake when it comes to your social media marketing strategy.   Instead, focus on using your page to actually generate sales from the start.

1. Your Fans Don’t See Your Status Updates or Promotions – Less than 10% in fact!  (Thank you EdgeRank)

Facebook isn’t doing a great job of helping the average fan page reach the fans it already has. Thanks to EdgeRank, less than ten percent of your fans will ever see your status updates, posts, or promotions, making it even more difficult for you to monetize your following and grow your business.

2. They Like and They Leave – Fans don’t come back and don’t visit your page!

You’ve invested time and money into building your fanbase and Facebook rewards you by never bringing them back to your page.  The only way to get someone to engage with your page is by posting something that they can see and like.

3. The Action of Buying Typically* Does Not Occur on Facebook.

*Unless your a byJamin client with an interactive Facebook tab.  Contact us and we’ll integrate an eCommerce site within Facebook for you.  With just a click your fans can make a purchase without ever leaving Facebook!

4.  Disengaged Fans – Are you actively posting relevant content and driving sales through social media?

Focus on driving your fans back to your website and into your email list to convert your inactive fans into engaged customers.

If you need help, contact us!  We have services that include ongoing social media marketing, content management, and Facebook ad campaigns.