• Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
• 80.8% of users report reading email on mobile devices. (HubSpot)
• Saturday has the highest CTR at over 9%. (Sunday is second just under 9%) (HubSpot)
• Most unsubscriptions come on Tuesdays. (0.52% unsub rate) (HubSpot)
• 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot)

The Benefits of Email Marketing

• Email is still one of the most powerful forms of revenue generation.
• Keeping in touch with your customers and prospects, engages them and can inspire action.
• A good CRM system helps your business run smoothly and prevents valuable prospects being forgotten.
• Online email database solutions are great for sending targeted specific segmented emails to your past or future customers.
• Reduces overhead costs.
• Allows for accurate and precise tracking.
• It’s Green – great for the environment!

Email Marketing, byJamin:  What We Do For You

• Set up your online business to capture emails – We can program your website, design landing pages, develop an interactive Facebook tab, or create custom email layouts.
• Set up autoresponders to automate your marketing and sales campaigns.
• Write effective email copy – The right copy can bring huge increases in sales, so we have copywriters on staff if needed.
• Enable you to track open rates, clicked links, and website visits.

Improve your ROI by adding a powerful email marketing campaign to your business development strategy!

Our answer:  Drive them to your website and convert those fans into paying customers!

First things first – Congrats on obtaining lots of fans.  It is an accomplishment. But it’s not going to do much for your bottom line. In fact, it could waste a lot of your time, money, and brainpower.

Fans can not be the end goal to marketing on Facebook. Attracting fans on Facebook with no focus on business development is a big mistake when it comes to your social media marketing strategy.   Instead, focus on using your page to actually generate sales from the start.

1. Your Fans Don’t See Your Status Updates or Promotions – Less than 10% in fact!  (Thank you EdgeRank)

Facebook isn’t doing a great job of helping the average fan page reach the fans it already has. Thanks to EdgeRank, less than ten percent of your fans will ever see your status updates, posts, or promotions, making it even more difficult for you to monetize your following and grow your business.

2. They Like and They Leave - Fans don’t come back and don’t visit your page!

You’ve invested time and money into building your fanbase and Facebook rewards you by never bringing them back to your page.  The only way to get someone to engage with your page is by posting something that they can see and like.

3. The Action of Buying Typically* Does Not Occur on Facebook.

*Unless your a byJamin client with an interactive Facebook tab.  Contact us and we’ll integrate an eCommerce site within Facebook for you.  With just a click your fans can make a purchase without ever leaving Facebook!

4.  Disengaged Fans – Are you actively posting relevant content and driving sales through social media?

Focus on driving your fans back to your website and into your email list to convert your inactive fans into engaged customers.

If you need help, contact us!  We have services that include ongoing social media marketing, content management, and Facebook ad campaigns. 

The feature allows you to match phone numbers and email addresses gathered offline to actual Facebook users. You can use any contact list you like, so the potential is significant.  From fan acquisition to direct response, you can leverage Custom Audiences for any marketing campaign.

Fan Acquisition

For a fan campaign, think about using the Custom Audience as a qualified group of people who have already expressed interest in your brand. They are part of your loyalty program, or they’ve given you their email address to receive communication about your product.  If they aren’t already fans on Facebook, they should be! They will likely be very interested and engaged in the content you share on your page, so go after them.

You can also use that opportunity to learn more about your consumer base and how it aligns with your Facebook fans. Use filtering and targeting techniques to give you a better idea of who this audience is.  Find out if your Custom Audience is male or female, where they live, and if they are interested in sports or shopping, for example. Is this population similar to your existing Facebook fans? This exercise could also potentially highlight targeting parameters that you haven’t thought of before, useful for creating future advertising campaigns.

Direct Response

Again, the Custom Audience you’ve created is a population of people who have already expressed interest in your brand. You have a built-in audience of potential customers, and their potential for purchase is certainly higher than that of the general Facebook population. Take advantage of that!   If your Custom Audience is created from a list of prospective customers, create an ad campaign that exclusively targets those users.

It’s Free, So Use It!

On a very basic level, Custom Audiences are just another facet of Facebook’s insane targeting, and as such, you should be using it to your advantage. Initial results from our campaigns have shown that Custom Audiences are extremely valuable targeting groups, both from a cost and engagement perspective. And, don’t forget that using this feature is free, so go try it!

How To Create A Custom Audience

Implementing the Custom Audiences feature is free and easy for Facebook advertisers. Simply take your list of email address or phone numbers and input into Power Editor. Facebook will encrypt the data and look for matches among real Facebook users.  According to Facebook, match rates for these lists range from 50 to 95 percent, further demonstrating and validating just how large the social network’s reach is. So, it’s likely that the majority of your list will also be active on Facebook.  Once the Audience has been created, it is accessible for use in any future advertising campaigns.

Utilizing an embedded video player, images that scale (for proper viewing on different monitors and mobile devices), and an instant download of the full album with cover art, byJamin delivered Del & Xavier’s amazing vision in a seamless web design.  We love the music on this album and can’t wait to see what else this dynamic duo comes up with!  Does it “tickle your fancy?”