ABSOLUT Vodka celebrated 30 years of going out and coming out. SPI Marketing was hired to manage the campaign, and they asked us to create the video. Taking inspiration from the Vanity Fair print ad shot by David LaChappelle, byJamin created the OUTrageous video installations which were played at launch parties and nightclubs worldwide.
The style of photography was “out there,” so we were right at home. Vivid graphics, 3D motion effects, and a sense of humor were all slathered together to produce a full length OUTrageous, and over the top, colorful looping movie.