Absolut: “Let Them Feel PINK!”

Absolut Vodka and commissioned artist Carlos Betancourt teamed up to present “Let Them Feel PINK!” a site specific art installation event.  SPI Marketing asked us to create a a compelling way to display the curator’s description of the art piece during the event.

byJamin used kinetic typography, images of the artist’s past work, and of course, lots of pink (and some byJamin eye candy and effects), to create this mesmerizing video played on loop on large projection screens throughout the venue.