When it comes to customer engagement, online video is 5.33 times more effective than text. Customers that view a product video are up to 85% more likely to buy! With figures like these we can’t help but ask, why the heck have you not started using online video to improve your conversion rates?
Garcinia Cambogia, an all-natural health supplement, has caused a health craze, even prompting a feature by famed doctor and expert, Dr. Oz. Our client had a well designed landing page that showcased a painfully long video which included scientific explanations and Dr. Oz demonstrations. Although the video informed their customer, it didn’t urge any action, which was affecting conversion rates.
We were successful in shortening the original 9-minute version down to a tight 2 minute commercial. We heightened the level of content delivery by editing out redundant and lack luster copy. We created a new logo and added custom motion graphics to highlight the product, featured benefits, and to punch up the sales points. Most importantly, we added visually engaging call-to-action animation which is continually urging the customer to buy while pulling the eyes towards the ‘Order’ button!
The addition of this video to our client’s landing page has resulted in improved ROI and much higher conversion rates – the highest in the industry for this particular product. Remember, your customers want to watch videos instead of reading about your company and product, so instead of presenting them with a barrage of unwanted text, create a video to show consumers what your product is all about and convert them into loyal customers. Contact us and we can help you create an awesome online video to improve YOUR conversion rates!