Sales Videos That Convert – My Healthy Fitness Plan

When it comes to customer engagement, online video is 5.33 times more effective than text. Customers that view a product video are up to 85% more likely to buy! With figures like these you should seriously consider using online video to improve your conversion rates!

My Healthy Fitness Plan is a web-based, all-inclusive, healthy lifestyle and fitness guide, complete with coaching, meal planning and exercise regimens. Our client had a fairly well-converting landing page that was long and scrolling with lots of content and text.   Although the site informed their customer, it took too long to educate and excite the consumer, and didn’t urge any action, which affected conversion rates.

byJamin was hired to produce a custom sales video from start to finish that would engage, educate, and have a strong call to action.  We wrote the script, cast the talent, and of course, designed, created, and animated custom motion graphics – resulting in a powerful sales video commercial / infomercial.

The addition of this video to our client’s landing page has resulted in improved ROI and much higher conversion rates – the highest in the industry for this particular product. Remember, your customers want to watch videos instead of reading about your company and product, so instead of presenting them with a barrage of unwanted text, create a video to show potential customers what your product is all about and convert them into lasting fans. Contact us and we can help you create a unique video to improve YOUR conversion rates!

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