Pinterest can and does drive online sales! Did you know that:
- pins with price tags included get 36% more likes than those that don’t;
- 69% of Pinterest users have found at least one item that they’ve bought or wanted to buy;
- 80% of users are women;
- the average American Pinterest user spends 1 hour and 17 minutes on the website.
We know the thought of managing another social network might seem overwhelming, but you don’t need to be active to get Pinterest traffic converting to sales. With just two small adjustments to your website, you can seamlessly integrate a Pinterest marketing strategy that won’t require much additional work in the future.
1. Make sure there are pinnable images on every product page.
The way you get traffic from Pinterest is by getting your images pinned by other Pinterest users. And in order to get that traffic, you need to have images that people will want to pin.
For example, let’s say that you sell fine art. Obviously you will have images of your art on your product pages. But don’t just stop there. Include photos of your art hanging on the wall of a well-decorated bedroom. Also add a photo of your art hanging in an office.
This will help your ideal customer visualize how your art will look in their home or office. If they like it, they’ll pin it to their home decoration or office inspiration wall on Pinterest. Then their followers will have the opportunity to view that image and the choice to add it to their Pinterest collection.
People looking for that product will inevitably end up at your website’s product page.
2. Add Pin It buttons and Pinterest icons
While avid Pinterest users will pin great images at will, casual Pinterest users might need a little nudge in the right direction. Enable the Pin It button and/or Pinterest Icon on your product pages to remind visitors that they have a Pinterest account. They will find it convenient to pin your image to their account.
You don’t have to be active! Everything is taken care of you by your website visitors and other Pinterest users.
A lot of shoppers use Pinterest. This means that if you using it with them, it gives you a chance to engage with your target customers and drive traffic back to your website. So, if you can attract consumers and web traffic that is likely to convert into sales to visit your website without having to be active on Pinterest, why aren’t you?
Need help? Contact us!
You can visit our Pinterest Boards here: http://www.pinterest.com/byjamin/