Set to open in 2012, xl Nightclub is a state of the art dance club with an enormous high tech party space, organized by the two biggest names in New York nightlife (FV Events and John Blair). The client wanted a masculine and modern site design that reflected the futuristic brand, and showcased the newly renovated venue.
byJamin created a sleek website, as well as a space-age videos and advertisements to announce its opening. The site features custom byJamin videos throughout and dynamic content, and is built on WordPress for easy manipulation and updating by the client. We also included a dynamic HTML5 version for viewing on mobile devices.